Jasmine Johnson is the visionary entrepreneur behind GŪD Supply and the CEO of the pioneering cannabis wellness brand GŪD Essence. A Miami native with more than 15 years of experience spanning cannabis, hospitality, real estate, and special events, Johnson has built a reputation as a bold, culture-driven leader focused on reshaping the way people experience and understand cannabis. 

Johnson’s vision for cannabis extends far beyond retail. She believes the plant should be understood as a powerful wellness tool capable of supporting sleep, creativity, stress relief, and overall well-being. Her leadership emphasizes education and transparency, encouraging consumers to explore the full spectrum of cannabinoids and their potential benefits rather than focusing solely on high-THC products. 

This philosophy helped inspire the creation of GŪD Supply. The platform was designed to highlight innovative cannabis wellness products and elevate brands that might otherwise struggle to gain national exposure. Johnson recognized that many exceptional cannabis companies lacked the resources to expand into new markets, and she envisioned a marketplace that could help bridge that gap—while giving consumers access to thoughtfully curated, high-quality products. 

Beyond business growth, Johnson is deeply committed to expanding equity and opportunity within the cannabis industry. As one of the few Black women leading a cannabis enterprise at scale, she has become a powerful advocate for representation, fair access to capital, and policies that create meaningful pathways for underrepresented entrepreneurs. 

Today, Jasmine Johnson continues to guide the growth of GŪD Supply with a mission rooted in culture, science, and community. Her work reflects a simple but powerful belief: cannabis can be a catalyst for healing, innovation, and economic empowerment when approached with intention, integrity, and care.